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Creating advocates for your

academic programs

Are your academic programs creating advocates for your program and the school?

How would current and past students, and their parents, describe the effectiveness of your programs? What makes your programs unique? What could be improved?

These are the questions your prospective students have about all of your undergraduate and graduate academic programs. Every program should be asking all current students in their program, and recent alumni, questions centered around these areas to measure and manage the reputation of their academic programs.

Which programs should we focus on first for surveying students and alumni?

We recommend starting with those growth focused or highly competitive programs, whether a graduate business, continuing education, certification, or specific undergraduate major. Websites and program designs can feel very similar, and third-party review sites and rankings play a large role, which means ratings and reviews can significantly influence the decision process.

For each program what should we ask on the surveys sent to students and alumni?

For each school or program these can be different so our system enables you to create different surveys for each academic program. You can also include questions in the survey where you want to gain program insights, but have no intention of publishing results online. The key is to ensure that you are providing prospective students quantitative ratings around your unique program offerings. Your graduate programs may show ratings on value and convenience, while undergraduate programs focus on faculty and internships.

How do we decide which comments to publish for each program?

When using the Expirically survey tool all respondents are asked the question “Please describe why you chose "State College MBA Program" and describe your experience.” The responses to this question are queued up for review and approval by your staff to ensure nothing is published which is not appropriate.

What should we do with the improvement ideas captured on the survey?

When using the Expirically survey tool all respondents are asked the question “What could we have done to improve your experience as a student?.”  The response to this question is not published online, but is available on the dashboard as an improvement resource for each program or department. We recommend sending respondents short surveys, which drives both high response rates and rich in-depth responses to this question. Let them tell you where to focus and share these insights with program leadership and faculty.

 

Click here to learn how school's are leveraging alumni and student reviews to improve their reputation online.

What should we do with the improvement ideas captured on the survey?

When using the Expirically survey tool all respondents are asked the question “What could we have done to improve your experience as a student?.”  The response to this question is not published online, but is available on the dashboard as an improvement resource for each program or department. We recommend sending respondents short surveys, which drives both high response rates and rich in-depth responses to this question. Let them tell you where to focus and share these insights with program leadership and faculty.

Click here to learn how colleges and universities are leveraging alumni and student reviews to improve their reputation online.

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