- According to the 2016 Ruffalo Noel Levitz E-Expectations Trend Report, testimonials and quotes are the second most sought after content with 60% of spring seniors seeking this content.
- 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions (Dimensional Research)
- 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. (BrightLocal)
- Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers. (2013 B2B Content Marketing Trends Report)
- Customer testimonials rate the highest for effectiveness for content marketing at 89%. (Social Fresh)
- 78% of CMOs think content marketing is the future (WebDam)
- Brands that focus on emotions gain 3x as much word-of-mouth (Journal of Marketing Research)
- 85% of consumers said they read up to 10 reviews before feeling they can trust a business. (Search Engine Land)
- 39% of consumers said they read reviews on a regular basis to determine whether a local business is a good business. (Search Engine Land)
- 50 or more reviews per product can significantly increase conversion rates. (Reevoo Stats)
Click here to learn how colleges and universities are leveraging alumni and student reviews to improve their reputation online.