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How well are you managing your school's reputation online?

Are you effectively managing your reputation online or are you letting third-party sites tell the story to prospective students and parents.

The 2017 Social Admissions Report by Chegg, NRCCUA, and TargetX states that 9 out of 10 prospective students use college search/review sites when researching schools.

According to student and alumni reviews on one of the leading college rating and review sites, the medium and large universities in the state of Nebraska have the following star ratings based on student and alumni satisfaction ratings;

  1. Bellevue University (4.0 stars)
  2. University of Nebraska-Lincoln (3.5 stars)
  3. University of Nebraska-Kearney (3.5 stars)
  4. University of Nebraska-Omaha (3.5 stars)
  5. Creighton University (3.5 stars)
These sites provide a valuable service to prospective students, but these scores do not fully represent the satisfaction and experiences of current and past students at these universities. They definitely do not speak to experiences within specific academic programs, colleges, or departments. Students and parents are searching and reading reviews online because colleges and universities are not sharing data regarding the experiences of their students and alumni.

Industries such as retail, healthcare, and hospitality provide reviews from customers on their websites to ensure consumers are seeing validated reviews to provide social proof. They ensure that reviews are from a population that is representative of their customer base, and those customers are reviewing the attributes that are both important to prospective customers and are reflective of their brand image.

What do these sites say about your school and your local or regional competitors? How well do the comments and ratings reflect the experience of your students and your brand?

Click here to learn how colleges and universities are leveraging alumni and student reviews to improve their reputation online.

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