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Parental Influence

Provide resources and insight to support parents in the search process.

As the cost of college continues to grow the role of the parent in the selection process continues to increase. According to the 2012 Ruffalo Noel Levitz E-Expectations Report, over 61% of students said they were researching colleges with their parents or guardians. Does your school speak to the selection attributes that matter for each of these stakeholders in the search process?

Parents are critically evaluating whether a university provides their child the ability to succeed in a competitive job market post graduation. A 2014 study by The Robert Morris University Polling Institute found that 52% of parents would prefer that colleges and universities focus on both academics and job/occupational preparation equally. In an effort to support growing consumerism, colleges and universities will need to continue to increase transparency of placement statistics along with student and alumni satisfaction.

Fortunately, most schools have access to a wealth of valuable content from current and past students through student and alumni satisfaction surveys. Many times this data speaks exactly to the attributes parents are evaluating when considering job/occupational preparation. In reviewing one school's student survey data for over 300 students in an academic department we found the school excelled in a multitude of areas which speak to job/occupation preparation.

For this school they were able to quickly incorporate this content into their department web pages to support the information needs of parents and students, successfully differentiating relative to other schools who were not embracing transparency.

 

 

Click here to learn how school's are leveraging alumni and student reviews to improve their reputation online.

For this school they were able to quickly incorporate this content into their department web pages to support the information needs of parents and students, successfully differentiating relative to other schools who were not embracing transparency.

Click here to learn how colleges and universities are leveraging alumni and student reviews to improve their reputation online.

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