• Improve the Marketing of Your Academic Programs

    Leverage verified student reviews as rich content to improve your search rankings, inquiries, and conversions.
     

    Situation

    Bryan College of Health Sciences, with an enrollment of over 1,000 students, offers degrees in nursing, sonography, biomedical sciences, healthcare studies, and various degree completion and certification options.


    Bryan, like most colleges, is competing in a complex recruitment landscape against larger state institutions and private colleges. Undergraduate students are applying to dozens of colleges and universities and comparing costs, scholarships, and academics at a whole new level.

     

    Opportunity

    1. Increase academic program page traffic by improving page rank in search results with rich content.

    2. Differentiate versus other universities by demonstrating Bryan College of Health Science's excellent student-faculty relationship, academic excellence, and a strong reputation among providers and health systems.

     

    Step 1: Collect Verified Ratings and Reviews

    Capture verified reviews from alumni and graduating students where they rate the school on the unique attributes of their programs.

    Step 2: Published Reviews on Program Pages

    Convert hundreds of rich comments from reviews into ratings and review schema to publish on academic program pages to demonstrate value and improve search rankings.

  • Outcomes

    As one of their key marketing strategies, ratings and reviews have played a key role in Bryan College of Health Sciences setting a record for new student enrollment for the college.
     
    Annually, the college surveys all incoming students to understand what impacted their decision to attend the college, and verified ratings and reviews were validated to be a key differentiation strategy.

    "Expirically provided us an easy way to leverage existing student survey data to publish verified ratings and reviews to demonstrate our high value to prospective students"

     

    Stacy Dam, Dean of Enrollment Management, Bryan College of Health Sciences

  • Your prospective healthcare students want to hear from your advocates

    Prospective students and families are consumers living in a mobile-first world where they can provide instant feedback and demand access to online reviews. Your programs are competing in a market where consumers review your reputation online and buy based on reviews.

    • 89% of consumers make the effort to read reviews before making a decision.
    • 91% of 18-34-year-olds trust online reviews as much as personal recommendations.
    • Conversion rates of web pages with reviews are up to 3.5X higher than those without reviews.

    Starter Plan

    Collect and publish online reviews for up to 5 different degrees, programs and courses.

    Pro Plan

    Collect and publish online reviews for up to 25 different degrees, programs and courses.

    Recommended

    Enterprise Plan

    Collect and publish online reviews for an unlimited number of degrees, programs, and courses.

    Video Reviews

    Collect hundred of high quality video reviews from your advocates to share on social or on your website
  • See how we can help you can incorporate verified reviews into your digital strategy

    1. Review form design for each of your academic programs focused on what makes each program unique.

    2. Access to survey links to embed in emails or in social media invites to collect new reviews.

    3. Access to the Exprically portal to preview reviews and approve comments.

    4. Embed widgets to add verified reviews to your website and guidance on adding reviews to your program pages.

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