Concordia University - Nebraska
Leveraging Student and Alumni Reviews to Improve Search and Differentiate Programs
Concordia University Nebraska is a fully accredited, coeducational university located in Seward, Nebraska, that currently serves more than 2,700 students across more than 100 undergraduate, graduate and professional degree programs.
Concordia, like most universities, is competing in a complex recruitment landscape. Undergraduate students are applying to dozens of colleges and universities and comparing costs, scholarships, athletics and academics at a whole new level. At the graduate level, program flexibility, costs and and career outcomes are playing an increasing role in decisions.
Leveraging Ratings and Reviews to Drive Outcomes
Leveraging the voice of over 1,800 students and alumni
For Concordia University, reviews are captured by converting existing exit
surveys and capturing new reviews for current students and alumni.
Star Ratings to Improve SEO
Adding star ratings to academic program searches
By simply adding a short snippet onto each of their academic pages on their site, Concordia included stars in Google search results for academic programs.
Demonstrating value through social proof
By adding reviews to individual academic program pages Concordia provides prospective students rich content on the value of the school and programs.
Results and Outcomes
During the first enrollment year Concordia experienced significant increases in page traffic and inquiries from academic program pages with ratings and reviews.
traffic increase to program pages from search
increase to enrollment-focused conversions
"As the only university to provide this in their search results, Concordia stands out while also providing authentic and credible reviews." - Seth Meranda
Director of Marketing Concordia University
Try Expirically for free with your first program
Sign up for a demo of Expirically and see how for your first academic program your school can collect ratings and publish reviews in as little as 30 days for your undergraduate, graduate, certificate, and continuing education programs.