Concordia University - Nebraska
Leveraging Student and Alumni Reviews to Improve Search and Differentiate Programs
Concordia University Nebraska is a fully accredited, coeducational university located in Seward, Nebraska, that currently serves more than 2,700 students across more than 100 undergraduate, graduate and professional degree programs.
Concordia, like most universities, is competing in a complex recruitment landscape. Undergraduate students are applying to dozens of colleges and universities and comparing costs, scholarships, athletics and academics at a whole new level. At the graduate level, program flexibility, costs and and career outcomes are playing an increasing role in decisions.
Leveraging Ratings and Reviews to Drive Outcomes
Leveraging the voice of over 1,800 students and alumni
For Concordia University, reviews are captured by converting existing exit
surveys and capturing new reviews for current students and alumni.
Demonstrating value through social proof
By adding reviews to individual academic program pages Concordia provides prospective students rich content on the value of the school and programs.
Results and Outcomes
During the first enrollment year, Concordia experienced OVER 100% increase to enrollment focused conversions from academic program pages with ratings and reviews.
"As the only university to provide this in their search results, Concordia stands out while also providing authentic and credible reviews." - Seth Meranda
Director of Marketing Concordia University