Case Study: Missouri Southern State University
Missouri Southern State University, with an enrollment of over 6,000 students, like most colleges and universities is competing in a complex recruitment landscape against larger state institutions and private colleges. Undergraduate students are applying to dozens of colleges and universities and comparing costs, scholarships, and academics at a whole new level.
With over 80% of students looking at third-party college planning sites, which include anonymous reviews and online ratings for MSSU of around 3.5 stars, the university needed to improve their online reputation in search results. In comparison to recent alumni and student surveys, online ratings did not accurately reflect the experience of current and past students.
Published Ratings on University Ratings Page
Collected hundreds of rich comments and ratings from alumni to publish on university review page and on a review page for each college and department.
Improved Online Reputation in Search Results
Published star ratings in Google search results for university and multiple programs, providing a key reputation management and SEO strategy.
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